amazon
Financial
well-being
UX RESEARCH, ux design, PRODUCT ROADMAPping, surveys, stakeholder interviews, qualitative analysis, quantitative analysis
Investigate and improve financial well-being of Amazon internal employees. Conduct research, create UX plan, & write press release of findings and potential tools.
Amazon employees have lower financial health when compared to our counter-parts, such as Google, Meta, or Apple. As an HR and benefits organization, we want to help give our employees’ access to tools for planning out their financial futures and improving their financial health.
Background
Participant Specs
I sent out a survey to 5,000 amazon employees across the People Experience Team to ask what their top financial goals involved.
Overall, we found that the experience of finding financial health resources for employees takes a lot of time, energy and research of digging through different internal tools to gather the information for making important life choices that have financial implications.
user research
ID
COUNTRY
ROLE
INCOME
AGE
P1
UK
PICKER
60-79K
30-39
P2
UK
DRIVER
100-124K
20-29
P3
US
DRIVER
100-124K
30-39
P4
US
SR. SSA
>140K
40-49
P5
US
MGR
>140K
30 - 39
1:1 interviews
I recruited 30 fellow Amazon employees from across different internal departments to talk about their experience and roadblocks with finding information they need to make financial health choices while employed at Amazon.
01. Retirement
02. Starting a family
03. Home Ownership
04. Life Insurance
05. Vacation
survey
"I had to dig through benefits platforms, reference peer written documents, and Amazon wikis related to going on paternity leave to understand the coverage, financial implications & perks on big ticket items I have access to."
- Amazon Employee
"I want to save up for a trip to Spain for my honeymoon, but I'm not sure how much to set aside per month. I'd love to make this trip a reality and set a realistic timeline. I also need to plan out my PTO and what makes sense there."
- Amazon Employee
With the few Financial Wellbeing tools on A to Z Benefits, employees discover a curated experience that considers the varying complexities of an employee’s financial health experience, from identifying a starting point for financial education, making short- or long-term saving plans, to determining protective coverage needs.
proposed application
retirement calculator
This calculator provides employees the flexibility to calculate a retirement plan based on their needs.
For example, one method of estimating your total investment need at a defined retirement age is to calculate the following:
If I contribute X amount, I will have an estimate of Y saved for retirement (year), which means I will have Z per month.
The employee’s per paycheck income will populate in a calculator, with recommended spending categories following expert-driven, financial best practices (e.g., 50/30/20 method). The employee has options to re-distribute their income percentages to the distribution that meets their needs.
spending calculator
wireframes
This is the paycheck best practices page where employees can set up per paycheck allocation percentages to needs, wants and savings categories with adjustable category percentages.
This modal explains what a paycheck category entails. This modal explains what the 'Needs' category is comprised of based on real world examples, like rent, mortgage, car payment, etc.
The manage accounts screen allows employees to adjust which bank accounts they want their paycheck percentages automatically routed to so they don't have to do it manually.
An employee can navigate into each individual about you section to impact the factors that led to their financial analysis, tweaking the details to meet their goals.
Once the tool generates a recommendation, employees may change their Amazon-sponsored benefit elections with the click of a button with varying implementation options
Employees scan utilize a stepped increase in benefit contributions over a self-selected period of time to minimize the shock of a lower net per paycheck income (e.g., month over month my retirement contribution increases from 2% to 10%).
Employees can incorporate multiple investment accounts, including retirement balance (e.g., pension or 401(k)), HSA balance, and vested RSUs.
The retirement planning tool automatically incorporates employees’ total compensation.
The retirement planning tools center creates monte carlo simulations that can be adjusted by the user to reflect outcomes in strong-weak markets.
SUCCESS METRICS
Equifax, Savings Accounts opened, enrollment changes ( retirement contributions, life insurance, etc) utilization (to a degree - how often do we expect users to engage with this?)
04.
Feature Adoption - Percent of users accessing the Financial Wellbeing tool on A to Z
03.
Customer journey mapping by unique session for each calculator
02.
Customer journey by unique sessions (ClickStream data)
01.